The Jaguar Breakfast Club has long been a gathering defined by early mornings, polished chrome, and easy conversation. From pre-war saloons to supercharged modern performance cars, it has always celebrated the breadth of Jaguar’s history. Now, under the leadership of Mark Brierley, the club is entering a new chapter — one that honours tradition while embracing the full spectrum of Jaguar enthusiasm, including the often-overlooked tuning and modified communities.
Mark’s approach is simple but important: if it wears a Jaguar badge — and it brings passion with it — it belongs.
A Custodian of Community, Not Just Cars
Mark brings both enthusiasm and openness to his role as organiser. A long-time Jaguar advocate, he understands that ownership means different things to different people. For some, it’s concours-level originality. For others, it’s mechanical creativity and personalisation. Under Mark’s leadership, the Jaguar Breakfast Club is evolving to reflect that diversity.
“Our aim,” he says, “is to celebrate Jaguars in all their forms — original, restored, modified, daily-driven, electric. The common thread is passion.”
Preserving the Core Spirit
The foundations of the Jaguar Breakfast Club remain unchanged — Morning meets, Informal atmosphere, Coffee and conversation, No judging, no hierarchy — but Mark recognises that modern car culture is broader than ever. Jaguar’s story now includes classic restorations, factory performance models, electric innovation, tasteful modifications, performance tuning and custom builds, and the Jaguar Breakfast Club reflects that reality.
Embracing the Modified and Tuning Community
One of the most noticeable shifts under Mark’s stewardship is a more explicit welcome to Jaguar’s tuning and modified scene. For years, some modified cars felt slightly peripheral in traditional marque circles. Lowered XFs, remapped F-Types, custom-wheeled XKR-S models, track-prepared XJRs — these cars represent a different kind of dedication. Mark sees that dedication as part of Jaguar’s evolving identity.
Jaguar has always had performance in its DNA — C-Type and D-Type racing heritage, XJR performance saloons, XKR-S and SVR models, SVO engineering and the modern performance tuning culture. Owners who modify their cars are continuing that tradition in their own way.
The Jaguar Breakfast Club continues to welcome custom builds alongside concours cars, encourages dialogue between purists and modifiers and recognises tuning as a legitimate expression of enthusiasm. Whether it’s a supercharger upgrade, bespoke exhaust, suspension setup, or track-focused transformation, these cars now have a visible and valued place in the community.
Bridging Generations of Enthusiasts
By embracing both originality and individuality, Mark is helping the Jaguar Breakfast Club appeal to long-time classic Jaguar custodians, younger enthusiasts entering through performance models, owners from the broader modified car scene and electric Jaguar drivers. It’s a recognition that Jaguar culture must evolve to remain vibrant.
The presence of an immaculate Series 1 E-Type, a subtly lowered XE on aftermarket wheels, a tuned XFR with upgraded brakes and an I-Pace representing the electric future — all in one car park — tells the complete story of Jaguar’s past, present, and potential.
Strengthening the Culture of Respect
Mark has continued where Peter left off with a culture of mutual respect. Originality is appreciated. Modification is respected. Discussions that once might have been divisive now become shared learning opportunities. Suspension setup debates, restoration vs. restomod philosophies, performance upgrades vs. factory specification — the emphasis is on conversation, not criticism.
Growing with Intention
Mark is also exploring ways to reflect this broader culture through themed events highlighting performance Jaguars, spotlight features on unique builds, technical talks from tuning specialists and meetings that celebrate both classic and modified cars. All while preserving the relaxed, morning character that defines the Jaguar Breakfast Club.
Mark’s leadership represents a confident and inclusive step forward for the Jaguar Breakfast Club. By preserving its welcoming, informal roots while openly embracing the tuning and modified communities, he ensures the club reflects the true diversity of Jaguar ownership today. It’s not just about keeping cars original. It’s about keeping enthusiasm alive, and as the sun rises over rows of classic chrome, supercharged V8s, custom builds, and silent EVs alike, one thing is clear — the Jaguar Breakfast Club isn’t just maintaining tradition — it’s evolving with it.