The Jaguar Breakfast Club held its inaugural meeting at the British Motor Museum on 2nd April 2016. A regular Jaguar monthly gathering that was freely open to all was the creation of Peter Simpson, who chose the British Motor Museum as the ideal foundation venue, a major factor being the recent establishment of the purpose-built Collections Centre as the HQ of the Jaguar Daimler Heritage Trust.
From the very beginning the ethos was to welcome equally every Jaguar whether classic or modern, clean or dirty – with a motto “we don’t care as long as it’s there!”
The appeal proved insatiable to Jaguar owners and the meetings quickly grew into the largest regular Jaguar event in the world. Even in the depths of winter there are often two hundred cars on display and special events such as ‘Supercharged Saturday’ attract seven hundred or more. An honoured relationship with Jaguar Classic Works affords privileged invitations to hold events at JLR’s prestigious facility and several special events have been staged there including landmark anniversary displays for the XJ and Mark II models.
The central location of the British Motor Museum remains the central hub for the Jaguar Breakfast Club, although our wings are increasingly spreading with more events being held around the country to engage with as many Jaguar owners as possible. With this website as the repository of all required information and an active presence on Facebook as our main communication conduit, the Jaguar Breakfast Club remains an independent entity, a ‘club’ in name only, being a non-subscription organisation with no membership structure run entirely by volunteers.
As well as the Breakfast Meets, “spreading the word” is another important task of the Jaguar Breakfast Club. With a Facebook community of over 18,000 members, and followers across all the dedicated Jaguar forums, there are still people who have yet to experience the Breakfast Club magic.
Photo: Peter, and his daughter Emma, setting up at the NEC Classic Motor Show.